THE PLAYMAKER GROUP assisted Liverpool Football Club to execute a creative project with their partners Falken Tyres. The aim was to create an innovative and truly unique music track that captured the heartbeat of Liverpool Football Club.
We engaged emerging Liverpool-based music producer LUCA to head up the project, bringing to life the pulse and sound of LFC. This process included capturing heartbeats from right across the club, from first team players, academy players, LFC Ladies players, legends and fans around the world. These heartbeats formed the base of a track.